Tuesday, 3 May 2011

Issues on trust

Resource: D. M. Rousseau, S. B. Sitkin, R. S. Burt, and C. Camerer. Not so different after all: A cross-discipline view of trust. In ACADEMY OF MANAGEMENT REVIEW, volume 23, pages 393–404, 1998.

The question is not so much "How much do I trust?" but "In what areas and in what ways do I trust?" (Lewicki et al.)

Both history and the nature of the interaction between the parties can shape the form that trust takes.

Trust has a "bandwidth," where it can vary in scope as well as degree:
- Trust takes different forms in different relationships—from a calculated weighing of perceived gains and losses to an emotional response based on interpersonal attachment and identification.
- The scope of trust may vary, depending on the relationship's history, stage of development, and cues in the immediate setting.
The bandwidth of trust varies in the same relationship over time. Moreover, broad and narrow bandwidths characterize different types of relationships. Where a trustor believes in the positive intentions of the trustee across a broad range of situations, bandwidth is great. In contrast, bandwidth is narrow when trust's range is limited to specific conditions only (Sitkin & Roth,
1993).

Lewicki et al.'s differentiation oi trust and distrust as separate concepts is an implicit recognition of variations in bandwidth across relationships where trust (expectations oi positive intentions) and distrust (expectations of negative intentions) can exist simultaneously.

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